At principal33, 2025 will be a key year in our evolution as a company. Our CEO, Ignacio Santiago, has outlined a clear and ambitious vision: strengthening our international presence, innovating with new technologies, and deepening our proximity to customers. This path will allow us to establish ourselves as a leading technology partner in Europe.

International expansion: from nearshore to onshore
For years, principal33 has been a trusted technology provider for companies across Europe under a nearshore development model. Now, in 2025, we are taking a step further by committing to direct proximity with our clients. Our goal is to transition from nearshore to onshore, establishing a physical presence in key markets.
To achieve this, we will open two new strategic subsidiaries:
- Germany: Opening our office in Germany is a key move to strengthen our commitment to the energy sector. We aim to be closer to our german clients and provide high-quality local support with a team that deeply understands their needs and operations.
- Ireland: With our new subsidiary in Ireland, principal33 is expanding its reach in the aerospace sector, delivering innovative technological solutions and solidifying relationships with key clients in this industry.
These expansions will not only allow us to better serve our clients but will also position us as a more competitive player in the European market.
Technological Innovation: our commitment to S4U (SAP for utilities)
In our continuous effort to enhance the efficiency and competitiveness of our clients, in 2025, we will make a significant technological commitment to the utilities sector: S4U (SAP for Utilities).
This system will enable our utility sector clients to optimize their operations management, improve resource consumption efficiency, and adapt to new market regulations. Thanks to our expertise in SAP solutions, we will become a key strategic partner in the digital transformation of the utilities industry.
German as a key language at principal33
As part of our growth strategy in Germany, we are implementing an ambitious language training program within the company. We aim to make German the working language of Principal33.
This initiative will allow our teams to communicate more effectively with our German-speaking clients and strengthen the cultural proximity that has always defined our way of working. Training in German will not only improve internal communication but also establish us as a truly integrated technology partner in the German market.
Looking to the future
2025 and the following two years will be transformative for principal33. With our geographic expansion, commitment to innovative technologies, and immersion in the German market, we are building the future of our company on three fundamental pillars: proximity, innovation, and specialization.
This is just the beginning. We continue to move forward with the same passion and commitment that have brought us this far. A great year awaits us!
And remember, It’s FUN to get IT done!